Click-and-command solution to keep Websites up-to-date
     New Delhi, August 26 (2004)

Own a Website or managing one? By now, all Netizens know that there is just one main purpose behind creating a Website. An organisation goes online because it wants to cater current, vital and user-specific information for the benefit of its target audience. Imagine a public utility site providing fast facts about leading hospitals while the users-in-need find to their dismay that the emergency numbers have changed. Or, an educational site may be featuring last year's scholarship schemes because pages with the latest information are still "under construction" or "coming soon". Instead of a pleasurable thrill of anticipation, frustration grips most of the surfers who have lost their valuable time.

Outdated/inaccurate content, inadequate navigation links and burnt-out looks are burning problems that plague every Website on the Net. In a few years, even the coolest, most content-rich site may turn into a sloppy collection of disjointed facts. And those who fail to manage their Website content effectively, run the risk of undermining their organisation's general credibility, as well as communications and sales efforts.

Although the concept of Website Content Management (WCM) is comparatively new, the WCM market is estimated to be worth more than $1 billion and vendors across the world are already making inroads. Keeping pace with the global trend, Olive e-Business, a leading IT & Web solutions provider with more than 600 national and international clients in its kitty, has also come up with the most innoivative and cost-effective Website Content Management Solution (CMS).

Packed with amazing features, Olive has introduced CMS Editor V-2.0 - a robust, secure and easy-to-use software that keeps Websites updated round the clock. This powerful application enables users to create, modify and delete content, images, hyperlinks, Web pages and sections/sub-sections as per specific requirements.

But CMS Editor V-2.0 is not about content and image management alone. The software can be seamlessly integrated with any existing system and once it is set up, a user can change page layouts - giving the Website a hot and happening look by using the full suite of editing & designing tools. It is extremely user-friendly and even people without prior technical knowledge feel quite at home while handling Olive's content management software.

When it comes to Website development, most of the businesses either opt for static HTML sites or seek database-driven solutions. To keep theses Websites updated is no easy task, though, as it requires a considerable amount of time, money and third-party involvement (read technical and designing experts). The result is anybody's guess: the Websites quickly become outdated and lose much of their effectiveness as marketing tools.

In stark contrast, Olive has developed a Website Content Management Solution that has done away with the limitations of a traditional database-driven backend. The software uses ASP or PHP depending on the hosting platform (Windows/Linux) and anyone can manage the Website content by using a password-protected control panel. The solution provides greater freedom and better control in terms of content & image management, random link incorporation, restructuring & redesigning - features that no other database-driven system offers. More importantly, the newly-created pages/sections are static without any interaction with the site's database. The new content, therefore, loads fast, gets an exceptional user-response and never slows down the speed of the entire Website. Since Web publishing and related enhancement through Olive CMS does not require database configuration or changes in the existing database structure & space, those opting for the solution need not hire Web designers/developers every time they want to upgrade the sites. In a word, the software saves the users weeks of time and thousands of rupees in upgrade efforts.

Olive has planned to go all out and promote the software for efficient workflow and content management. As a result, enterprises are bound to gain most. Instantly updated information guarantees credibility, improves brand image and allows effective communication with target audience, while attractive designs are sure proof of creativity and professionalism. From marketing managers to corporate heads and exacting editors to research scholars - all are now eligible to create up-to-date, attractive and great-value sites at minimum cost, thanks to Olive's unique Web CMS.